In the video is an excerpt from the movie "300", where a messenger from god Xerxes makes a request of offerings and submission by Leonidas, the king of Sparta. The first appeal is logos, when Leonidas says, “If the messenger, or anyone, says anything then he will be held accountable for anything he says”. The ethos appeal appears through the respect of the people around King Leonidas, who follow him and defends him, showing how he is a leaders. Finally, the pathos appeal appears when Leonidas screams, “This is Sparta”, representing his pride for his country, power, and dignity. The audience in the movie is the messenger and the citizens of Sparta who are watching the conversation between Leonidas and the messenger.     

The pathos, logos, and ethos appeals are essentials to achieve a good rhetoric.  If I know how to use those appeals I can easier convince my audience, since they give power for my arguments. It is important to know that those appeals must be used carefully, in order to catch my audience. When I well know my audience it is easier to know what kind of appeals will be more effective for them as well. For example, if I were making a car commercial where the audience is adults over 30, contract Justin Bieber to work in the commercial maybe wouldn’t be too much effective. Therefore, the more I know my audience; more I can use targeted appeals to reach their interests. Finally, once I understand the definition and the use of pathos, logos, and ethos, I have more tools to convince my audience. As a writer I can better formulate my arguments, and not just throw loose arguments on papper. My text could be rational and formulated to convince my audience through those appeals. The same thing occurs to me as a reader or a listener, because if I know how the writer or speaker is using the rhetoric appeals, I cannot be so easily supple.