Monday, September 14, 2015

Genres: Photo Essay, Cartoon, and Advertising Campaign

     The genres analyzed will be: Photo Essay, Cartoon, and Advertising Campaign.      
     A Photo Essay is a set of photos placed in a planned order with the goal of communicates events, feelings/emotions or concepts. The photo essay tells the same story of a normal essay through visual photographs. The photo essay has the constrain of the lap of communication, the author must well apply the technics in order to achieve success in the communication, because sometimes images can’t directly show what the author want to say. The photo essay can be applied with a text in a magazine for example, it will helps the audience to understand the topic and will communicate the content in a summarized form for who doesn’t want to read the entire text. In the Drew Bird Photography Blog is possible see the use of the Photo Essay to shows the progress of the urban farming in New Orleans. The post shows several photos of the great production of organic and local vegetables and through the set of photographs is possible to see the how the population is producing farms into the city, giving a perspective of health, sustainability and entrepreneurship.
        Cartoon is a humoristic draw with or without subtitle, and of extremely critical character, picturing with humor and satire daily events of a society. Different of the Photo Essay, the Cartoon can use some legend which sometimes is essential for the success of the communication. Cartoon is usually published in newspapers and magazines, and can be generally published in social webpages as Facebook. In the cartoon the author quips job interviews, emphasizing how the labor market forces people to be more creative and ingenious.
        Advertising Campaign is several advertisement of a product with the same theme and idea with the purpose of sell a product, service, or idea through the marketing. The advertising campaign appears in different medias as TV, social webpages, radio, outdoors. The audience is everyone interested in the product, and the constrains will depend of the media used to advertise the product. The website shows a campaign to reduce the speed and the car accidents in the road, the advertisement uses the correlation between physical violence and speed. In this case, the communication is similar with the cartoon, it has images and subtitle to complete the message.
        As seen in each genre the authors used different technics to well communicates. The three examples of genres use images to express their ideas, but it's still possible to see the difference in each of them, and especially how each is used for different purposes. The Photo Essay can be a complement of a new or can be an artistic representation with the use of photography. Cartoons are more funny communication, to criticize some issue in an intelligent perspective. While the advertising campaign is a more appealing way to convince the audience about some idea. In the first example of Photo Essay the author used the technic in a complement of a text in order to tell a story, and probably the author won’t has the same success to tell this story using just a Cartoon. The same effect is for the use of a Photo Essay in the same place of a Cartoon in a newspaper. Probably it will be harder to ironize a notice or fact with a Photo Essay, which is compose of real photography, than with a Cartoon that can be composed of unrealistic pieces to create the message. Probably both Photo Essay and Cartoon would be used for a Advertising Campaign, which is more open for any technic application, since it convince the audience and sell the product.




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